Top 5 Free to Play Games on iOS in Kenya Q4 2021

In Q4 2021, the top free-to-play games on the iOS platform in Kenya showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how these games fared over the quarter.

Subway Surfers saw a consistent increase in weekly downloads, starting from 609K in late September to 717K by the end of December. Revenue for the game fluctuated, peaking at $141 in the first week of October before seeing minimal revenue in the subsequent weeks. Weekly active users showed a steady rise, starting at 12.3K and ending the quarter at 12.9K.

eFootball™ 2024 experienced a moderate increase in weekly downloads, beginning at 550K and climbing to 655K by the end of December. Revenue trends were more variable, with a peak of $520 in mid-December. The game maintained a strong user base, with weekly active users rising from 14K to approximately 15.5K over the quarter.

Candy Crush Saga demonstrated consistent performance in terms of both downloads and active users. Weekly downloads ranged from 433K to 649K, while revenue peaked at $1.2K at the end of November. The game’s active users remained relatively stable, fluctuating between 12.3K and 13.5K throughout the quarter.

Water Color Sort had a notable decline in weekly downloads, starting at 1.1M and dropping to 367K by the end of December. Revenue remained relatively low and stable, with occasional peaks up to $16. Active users also saw a decline, starting from 2.7K and ending at 2K.

Finally, PUBG MOBILE showed a stable trend in weekly downloads, starting at 500K and ending at 541K. Revenue saw some significant peaks, including $1.4K in late September and $1.2K in early December. The game maintained a high number of active users, fluctuating between 24K and 27K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.